Seminars
All About Zoom
Mondays @ 5pm
Tuesdays @ 1pm and 5pm
Thursdays @ 1pm and 5pm
Fridays @ 1pm
Zoom expert Raul Montes will take you on a grand tour of the Zoom product suite.
We'll cover such features as calendar integrations, recording, screen sharing, annotation, virtual backgrounds, and more! What's more, you'll receive an overview of our desktop and mobile meetings, IM service, webinar platform, conference room solutions (Zoom Rooms and H.323/SIP Connector), and Zoom's premium audio plan.
Planning for recovery: How to restart your business in the wake of COVID-19 presented by BDC
May 22nd 12pm
The Canadian economy is gradually reopening after a shutdown due to the COVID-19 pandemic. You will need to plan how your business will restart, adapting your operations to meet demand, ensuring your supply chains and managing your financial circumstances. You will also need to put best practices in place to ensure the safety of your employees as they return to work.
Join BDC Chief Economist Pierre Cléroux who will give an economic update and address the expected timeline for different sectors to recover, and other experts who will discuss how to address the new operational and financial challenges that businesses face.
Social Media for Small Business
May 25th 9:30am
Social media can be a very powerful tool for business growth, but first you need to know what it is and how it works. In this fun and interactive workshop, we’ll look at the basics of today’s popular social media channels—including Facebook, YouTube, Twitter, Instagram, LinkedIn, and Pinterest—and decide which are right for you. You’ll develop a social media plan that will drive business results without a big investment of time and energy.
You’ll learn:
- How other small businesses have built their brands on each social media channel, picking up tips and inspiration for your own social media activities.
- What likes, hashtags, shares and retweets are, and how and when to use them.
- How to determine the right content and tone for your business’s social media posts, and the right time and frequency to post them.
- How to develop an editorial calendar, with tips for scheduling and automation.
- How to analyze social media metrics and determine which ones to focus on for your business goals.
Coffee Chat with BOSS Supplements
May 26th 9am
You're invited to participate in our NEW weekly virtual coffee chat series! We’ve invited local entrepreneurs to join us in hosting this live conversational series to share their perspective on the new and existing challenges of business ownership. Learn how these businesses have managed to pivot and persevere through times of uncertainty. Whether you’re interested in just lending a listening ear, or if you’ve ever had business related questions, this is an ideal opportunity for you to grab a coffee and interact with the business community. All with the amenities of home!
This week, we welcome Mark Broadfoot, owner of BOSS Supplements, to share with us his experience.
Google Analytics for Small Business
May 27th 7pm
Ever wondered who’s visiting your website, and what they’re doing there? Google Analytics can tell you all of that and more. Discover the fundamentals of Google Analytics in this beginner-level webinar.
You’ll learn:
- How to connect your website to Google Analytics
- How to set up Google Analytics properly to filter out irrelevant traffic
- How to create custom views and set goals within Google Analytics
- How to generate 5 key reports to let you know how your website is performing
- How to configure Google Analytics to automatically send you reports
Café-rencontre en ligne avec The Plus Factor
2 juin 9h
Le Centre régional des affaires et la Société économique de l'Ontario (SÉO) vous invitent à participer à un café-rencontre en ligne. Nous avons invité Linda Audette, entrepreneure francophone et propriétaire de l'entreprise The Plus Factor, à animer cette conversation en direct pour faire part de son point de vue sur les défis nouveaux et existants associés au fait d’être propriétaire d’une entreprise. Vous apprendrez comment cette entreprise a pu se réorienter et persévérer durant les périodes d’incertitude. Que vous vouliez simplement être à l’écoute ou que vous ayez des questions sur les affaires, c’est une occasion idéale pour vous de prendre un café et d’interagir avec le milieu des affaires. Tout cela dans le confort de votre domicile
Small Business Websites 101
June 3rd 6:30pm
There is a great deal to consider when you’re building a new website or redesigning an existing one. This beginner workshop covers everything you need to know, from choosing and registering a domain name, to building the website itself, to making sure it’s secure.
You’ll learn:
- What a domain name is and how to register the right one(s) for your business.
- How to get an email address that matches your domain name.
- How to comply with the Accessibility for Ontarians with Disabilities Act (AODA) with a fast, accessible, and mobile-friendly website.
- What to consider when choosing a website platform such as WordPress, Shopify, or Squarespace.
- How to set up an online store, how to accept payments online and other e-commerce fundamentals.
- How to make a website secure and back it up regularly.
- What you can do yourself and when to hire a pro.
Coffee Chat with SpaceSafe Fog Sanitization
June 9th 9am
You're invited to participate in our NEW weekly virtual coffee chat series! We’ve invited local entrepreneurs to join us in hosting this live conversational series to share their perspective on the new and existing challenges of business ownership. Learn how these businesses have managed to pivot and persevere through times of uncertainty. Whether you’re interested in just lending a listening ear, or if you’ve ever had business related questions, this is an ideal opportunity for you to grab a coffee and interact with the business community. All with the amenities of home!
Next week, we welcome Tyler Arsenault, owner of Urban Air Adventure Park & SpaceSafe Fog Sanitizing, to share with us his experience.
Tyler is the owner of Sudbury’s Urban Air Adventure Park and more recently SpaceSafe Fog Sanitizing. He is a local who grew up in Sudbury and as such loves the outdoors. Opening his first business at the age of 16, Tyler was always an entrepreneur. A graduate from Laurentian University's Commerce program, Tyler then went on to earn a Designation in Supply Chain Management along with Certifications in both Lean Six Sigma and Organizational Change Management. He has spent more than 10 years working with major brands in the field of Supply Chain, in addition to consulting small businesses in operational excellence and running several small businesses of his own. In 2019 Tyler opened Canada’s first and only Urban Air Adventure Park. He is now proud to be able to give back to the community of Sudbury. In his spare time Tyler is an accomplished musician and vocalist with several award nominations including 2 IMA awards in NY and a TIMA award in Toronto.
Safe Space Fog services the Greater Sudbury area offering flexible, safe, easy, affordable and effective no-mess fog applications to any commercial or public space. Fog sanitizing involves using a versatile "fogging machine" to apply an antimicrobial disinfectant to an area as a fog or light mist. This method has been proven effective in the food and medical industries. They work day or night around the needs of your business or space. Their sanitizing service is quick yet effective to reduce disruption to your space. Applications are safe so you don't have to stay out of your space for any period of time. It's as easy as booking a free consult, showing them your space, and scheduling a time for them to take care of your space. You can even choose between one time applications or save and bundle weekly service.
Safe Space Fog only uses approved, safe, organic, non toxic, non-irritant, green, environmentally and ecologically safe sanitizing and disinfecting solution that destroys bacteria, viruses, mold.
Please note participants will receive a follow up e-mail with a direct link to join us on Zoom!
Maximizing Your Online Advertising & Marketing Budget
June 9th 9am
You don't need a big budget to get noticed on the web - you just need creativity! Savvy businesses are using bootstrap digital marketing techniques to amplify their message online. In this hands-on workshop, you'll learn the tricks and tools needed to market your business effectively on a shoestring budget.
You’ll learn:
- How to create a basic online marketing strategy and measurement plan that fits for your business size and goals.
- Why email marketing can be a powerful and cost-effective way to grow your business.
- How to get people to sign up for an email list while following best practices and the Canadian Anti-Spam Legislation (CASL).
- How to take advantage of influencer marketing, affiliate marketing and other ways to generate word-of-mouth.
- How to advertise cost-effectively through Google ads, Facebook ads and other ad networks.
- What free or low-cost graphic design tools to use to create eye-catching online ads.
Facebook and Instagram Advertising on a Small Budget
June 10th 7pm
Whether you have $0, $50, or $100 a month to spend on Facebook and Instagram, you can still reach your target customers and clients. Discover some creative ways to do so in this beginner-level webinar.
You’ll learn:
- How the Facebook and Instagram algorithms work, so your content can cut through and be seen, even without spending money
- How to decide when to boost a post, and how much to spend
- What your options are for advertising on Facebook and Instagram
- How to target your ads to your ideal customer or client based on demographics, geographic area, and more
- How to create successful written copy and imagery for Facebook and Instagram ads
Coffee Chat with Stacey E. Roles & Associates Psychotherapy Services Inc.
June 16th 9am
You're invited to participate in our NEW weekly virtual coffee chat series! We’ve invited local entrepreneurs to join us in hosting this live conversational series to share their perspective on the new and existing challenges of business ownership. Learn how these businesses have managed to pivot and persevere through times of uncertainty. Whether you’re interested in just lending a listening ear, or if you’ve ever had business related questions, this is an ideal opportunity for you to grab a coffee and interact with the business community. All with the amenities of home!
This week, we welcome Stacey Roles, owner of Stacey E. Roles & Associates Psychotherapy Services Inc., to share with us her experience.
Stacey Roles is an Academy of Cognitive Therapy (ACT) Certified Trainer Consultant and Certified Cognitive Therapist and is also credentialed with the Canadian Association of Cognitive and Behavioural Therapies. Stacey has advanced training and supervision in Prolonged Exposure Therapy and Compassion-Focused Therapy. Stacey is competent in treating clients across the lifespan from early childhood to older adults. She is an Advanced Practice Nurse, an Adjunct Professor at Laurentian University with the School of Nursing, and is Psychotherapy Faculty in the Psychiatry Program at the Northern Ontario School of Medicine (NOSM). Stacey has extensive experience working with First Nations populations on Manitoulin Island and is currently the Lead Consultant for the NE LHIN Structured Psychotherapy Intiative for Northern Ontario. Stacey leads the CBT Training Centre of the North and Stacey E. Roles & Associates Psychotherapy Services Inc.
Social Media for Small Business
June 17th 9am
Social media can be a very powerful tool for business growth, but first you need to know what it is and how it works. In this fun and interactive workshop, we’ll look at the basics of today’s popular social media channels—including Facebook, YouTube, Twitter, Instagram, LinkedIn, and Pinterest—and decide which are right for you. You’ll develop a social media plan that will drive business results without a big investment of time and energy.
You’ll learn:
- How other small businesses have built their brands on each social media channel, picking up tips and inspiration for your own social media activities.
- What likes, hashtags, shares and retweets are, and how and when to use them.
- How to determine the right content and tone for your business’s social media posts, and the right time and frequency to post them.
- How to develop an editorial calendar, with tips for scheduling and automation.
- How to analyze social media metrics and determine which ones to focus on for your business goals.
Small Business Data Privacy and the Law
June 24th 7pm
Most small businesses don’t have onsite IT departments, but that doesn’t mean you’re off the hook when it comes to keeping your customer and client data secure. Discover how to do so effectively and safely in this beginner-level webinar.
You’ll learn:
- How to prevent three of the biggest threats to data privacy (phishing, data breaches, and malware)
- How to get your whole team to practice digital hygiene so your office is safe
- What the data privacy and security laws are in Canada and the rest of the world
- How to create a privacy policy and a privacy plan to share with your team and your customers
- How to make sure your digital marketing is permission-based, and in compliance with the law
Maximizing Your Online Advertising and Digital Marketing Budget
June 29th 9:30am
You don't need a big budget to get noticed on the web - you just need creativity! Savvy businesses are using bootstrap digital marketing techniques to amplify their message online. In this hands-on workshop, you'll learn the tricks and tools needed to market your business effectively on a shoestring budget.
You’ll learn:
- How to create a basic online marketing strategy and measurement plan that fits for your business size and goals.
- Why email marketing can be a powerful and cost-effective way to grow your business.
- How to get people to sign up for an email list while following best practices and the Canadian Anti-Spam Legislation (CASL).
- How to take advantage of influencer marketing, affiliate marketing and other ways to generate word-of-mouth.
- How to advertise cost-effectively through Google ads, Facebook ads and other ad networks.
- What free or low-cost graphic design tools to use to create eye-catching online ads.