Setting goals sounds simple, but many entrepreneurs miss the mark. Goals are often set too low, too high, or based on optimism rather than real market demand—skewing revenue expectations from the start.
In this webinar, Louis-Philippe, Small Business Specialist, walks through the common goal-setting traps business owners fall into and how to avoid them. From early ideas to real numbers, the session focuses on thinking objectively, checking assumptions, and balancing ambition with reality—so your goals support real growth and a healthier bottom line.